Vice President, SLD - Deposits (Debit Card) MY

The product manager for Visa Debit Cards is responsible for the end-to-end management, performance, and strategic development of the Bank’s debit card portfolio. This includes driving product profitability, customer acquisition approach, activation, and transaction growth across both physical and digital channels. The role also oversees operational aspects such as card issuance, vendor management, and inventory controls, ensuring seamless service delivery across all branches and channels. The incumbent is expected to balance commercial objectives with regulatory compliance and risk management requirements. Key Responsibilities 1. Product Strategy & Portfolio Management Define and execute the product strategy, roadmap, and value proposition for the debit card portfolio in line with the Bank’s retail banking and digital payments strategy. Drive growth in card acquisition, activation, and usage, including contactless and e-commerce transactions. Identify opportunities for product enhancements, new features, and partnerships to improve competitiveness and customer value proposition. Monitor market trends, competitor offerings, and industry developments to ensure the product remains relevant and competitive. 2. Performance Management & Analytics Own and track key performance indicators (KPIs), including active card base, transaction volumes, spend per card, card penetration, and product profitability (P&L). Conduct regular performance reviews and data analysis to identify growth opportunities and address performance gaps. Develop business cases and evaluate return on investment (ROI) for campaigns, partnerships, and product initiatives. 3. Customer Experience & Digital Enablement Enhance end-to-end customer journey, from onboarding and card issuance to usage and servicing. Collaborate with Digital Banking & CASA Acquisition teams to improve mobile app integration, card controls, and self-service capabilities. Support enablement of digital payment solutions such as tokenization and mobile wallets (e.g., Apple Pay, Google Pay where applicable). Drive customer-centric initiatives to improve engagement, satisfaction, and retention. 4. Stakeholder & Partner Management Act as the central coordination point across internal stakeholders, including IT, Operations, Marketing, Risk, and Compliance. Manage relationships with external partners, including card schemes such as Visa Inc., and third-party vendors. Ensure timely and effective delivery of product launches, system enhancements, and issue resolution. 5. Operations & Card Inventory Management Oversee end-to-end card stock management, including procurement, personalization, and distribution. Maintain optimal inventory levels using “just-in-time” and buffer stock strategies to prevent shortages or excess stock. Standardize and streamline stock requisition processes across all branches and central warehouses. Implement automated tracking and reporting tools to provide real-time visibility of inventory levels. Monitor vendor performance to ensure adherence to service level agreements (SLAs), quality standards, and cost efficiency. 6. Risk, Compliance & Governance Ensure all product features, processes, and campaigns comply with regulatory requirements and internal policies, including guidelines issued by Bank Negara Malaysia. Work closely with Risk and Fraud teams to strengthen transaction monitoring, fraud prevention, and dispute handling processes. Maintain proper documentation, controls, and audit readiness for all product-related activities.